All e-commerce, B2C, franchise, home-based, and service-based businesses need to be utilizing Facebook as an integral piece of their marketing! As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis. Facebook has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose.

Pages : Facebook pages are similar to profiles, Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed.

Ads : Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices

Groups: Facebook groups are similar to discussion forums, You can create groups related to your industry or product offerings as a way to reach out to potential customers.

Facebook not only helps build top of mind awareness, trust and engagement among your target audience, it also helps to establish and enhance your business organic listing placement.