Every business should utilize Google+ as a part of their SEO strategy. Google+ is becoming more important in the digital marketing landscape.
Google+ at 540 million users now trails Facebook (1 billion users) as the second-largest social network, but its impact extends far beyond social sharing and interaction. Google+ allows you too customized your own URL.  It is very important to have your own URL  for your webpage that contains your keyword phrase to gain more followers and customers too your website,  it helps you a lot to get fast and stable rankings.

Google+ helps to lead potential consumers to the information they need to convert into loyal customers.