Instagram is a mobile, desktop, and internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately.

Instagram lets registered users upload photos or videos to the service. Users can apply various digital filters to their images, and add locations through geotags . Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well. Instagram  hash tags to help users discover both photos and each other. While Instagram has a neutral gender-bias format, 68% of Instagram users are female while 32% are male. Following the release in October, Instagram had one million registered users in December 2010 and 700 million as of April 2017.

Instagram was listed among Time’s 50 Best Android Applications for 2013. It was proven in a survey completed by 212 Instagram users that social interaction, archiving, self-expression, escapism and peeking are the five main motives of Instagram users.