Twitter had more than 232 million active monthly users. Twitter is an online news and social networking service where users post and interact with messages. Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. Because people are in a discovery mindset when they’re on Twitter, they’re open to interacting with new businesses and new people. When someone follows you on Twitter, they not only opt in to see your Tweets — they also take actions that provide value to your business. Compelling content will help you attract new followers and keep them engaged over time.

For businesses, Twitter is the best place to have conversations that support, educate, and delight people. It’s a place for authentic interactions.For ecommerce business, promotion-based companies, and high-profile individuals, utilizing this platform can be exponentially beneficial.